Critical Evaluation Questions

1  In what ways does the media product use, develop or challenge forms and conventions of real media products? (ESSAY?)

a) At a technical level, how well did you observe the conventions of continuity, and the language of film and editing?

b) In terms of the content, how does your film reflect or challenge the conventions of the genre you are working in? Does it fulfil the nature of film genre or will it subvert expectations deliberately?

c) Are there any elements of deliberate pastiche or parody, where you ‘play’ with the genre’s codes and history? Are there any intertextual moments where you hint at a reference to another film?

d) What kinds of audience pleasure are you trying to provide, and how confident are you that you have achieved this?

e) Make comparisons with real media texts you have studied

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2  How effective is the combination of your main product and the ancillary texts? (POWERPOINT/PREZI/SLIDESHOW/VIDEO?)

a) What were you trying to achieve in your main production? Was this also reflected in the two advertising products?

b) How effective do you think the two ancillary texts are in selling your production?

c) Make comparisons with real advertising products.

3  What have you learned from your audience feedback? (MODEL MAP/MIND MAP/VIDEO?)

a) How did you respond to the original brief with the audience in mind? Give details of audience research carried out at the planning stage.

b) In filming and editing how did you ensure meaning would be apparent to the audience? What creative decisions did you make in planning, rehearsing, filming and editing that were influenced by your sense of the audience and how they might interpret your finished film?

c) How did the audience respond when you trialled aspects of your film? Are there a variety of             different possible interpretations of your film that will depend on the cultural situation of the viewer?

4  How did you use new media technologies in the construction and research, planning and evaluation stages? (ESSAY/VIDEO/MIND MAP?)

You will have used digital cameras and editing resources and digital sound recording equipment. You have also used the internet for research and you have created a blog.

a) How did digital technology enable you to develop creatively and are there examples of the technology obstructing or preventing your creativity?

Please note that this must be done as an individual exercise. Post your evaluation on your blog and don’t forget this should be a multi-media product, so include links illustrations, video and audio.

For examples of good evaluations, look at: 

http://a2msbarnsleycollege.blogspot.co.uk/ 

Particularly Group 1 (Kirsten, Andrew, Daniel) and

Group 8 (Clare, Emma)