Before I started filming our film I went around and asked people within my target audience some questions, I filmed this using a Sony HCV Camera. We showed the storyline to our target audience and asked them questions about it. we later used final cut express to edit our questionnaire. This was incredibly useful as I could then make an informed choice about my characters, meaning they would appeal to the audience more. As I filmed I constantly thought back to what my target audience would think about the character, this helped me shape the characters in a way that would again appeal to the target audience.
Filming and editing stage.
While we where filming we made sure to use creative shot that would appeal to my target audience by referring back to our audience feedback. we used a rang of shots to make Alex look insignificant and smaller on screen (I.E high angled shots) we made the shots have more effect on the audience by integrating quick shots of a letter through out our film. We did this to make the audience curios about the letter and make them want to watch to find out what this is to do with the main character. as the film came towards the end we made the letter more readable making the audience empathies with Alex more. we also used a filter called 'Bad Tv'. this made the screen fuzzy and represents Alex's decent into madness.
Audience Feed back
From the start of my project I referenced to my audience feedback as much as i could. This made major inputs when i started working on the setting and the mood of my film. by using drama students that study at Barnsley college i could get a wide rang of emotions that were critical to convey the emotions i wanted to use in my film.
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