Research into Viral Advertising

Viral advertising is the way of advertising via social media networks and technologies to boost product sales or raise awareness of a certain organisation. It aims to get known by being passed on through the internet or by word of mouth. The idea of it being 'viral' is that it should spread like a virus. The ultimate hope of people making viral videos is that it gets enough people interested so that it will encourage them to tell other people about it. The most known viral video at the minute is the Horse video sent out by Three. It shows a pony moonwalking on a cliff. It went viral as people found it funny. I will put the video link at the end if you want to watch it. Another viral advertisement that i like is one to promote a high quality TV channel TNT. It included placing a button in the middle of a town and urging the people in the town to touch it. When the button is pressed, it starts a right commotion! Many viral videos these days are done in a way that causes curiosity. This has the potential to be sent all over social media sites as it has already gone viral. Viral Advertising is the quickest and easiest way of getting you organisation to go public all around the world. It is cost effective and saves time. All that it needs is for the right people to see it to get it started off.