Research into Viral advertising pt 1

One of the most effective viral advertising was for the Dark Knight film released in 2007 which introduced the Joker into the film world of Batman. To do this they released a "Gotham Time" newspaper that had advertisements to help its look authentic.







They also hint at the new villain for the film by writing an article entitled "Rash of Clown Sightings Jolts worried City"











As well as the Gotham Time at San Diego Comic con in the same year they

launched whysoserious.com sending fans on a scavenger hunt to unlock teaser trailers and new photos of the joker. On 31st october the website for the film turned into another scavenger hunt with hidden messages, instructing fans to uncover clues at certain locations, in major cities through out the united states and to take photos of their discoveries. the clues combined to revel a new photo of the joker and a audio clip of him saying 'And tonight, you're gonna brake your one rule'

when the scavenger hunt was completed, it lead fans to another website called Rory's Death Wish, where fans could submit photographs of themselves dressed as the Joker. they where then sent a physical copy of the fictional newspaper 'The Gotham Time'. The electronic version led to the discover of many other websites.


http://www.youtube.com/watch?v=VpuC7HhCPWA