Research into Viral advertising pt 1

One of the most effective viral advertising was for the Dark Knight film released in 2007 which introduced the Joker into the film world of Batman. To do this they released a "Gotham Time" newspaper that had advertisements to help its look authentic.







They also hint at the new villain for the film by writing an article entitled "Rash of Clown Sightings Jolts worried City"











As well as the Gotham Time at San Diego Comic con in the same year they

launched whysoserious.com sending fans on a scavenger hunt to unlock teaser trailers and new photos of the joker. On 31st october the website for the film turned into another scavenger hunt with hidden messages, instructing fans to uncover clues at certain locations, in major cities through out the united states and to take photos of their discoveries. the clues combined to revel a new photo of the joker and a audio clip of him saying 'And tonight, you're gonna brake your one rule'

when the scavenger hunt was completed, it lead fans to another website called Rory's Death Wish, where fans could submit photographs of themselves dressed as the Joker. they where then sent a physical copy of the fictional newspaper 'The Gotham Time'. The electronic version led to the discover of many other websites.


http://www.youtube.com/watch?v=VpuC7HhCPWA

Research Into Certificate: 18

Research into Certificate: 18


Films rated 18 are for adults. No-one under 18 is allowed to see an 18 film at the cinema or buy/rent an 18 rated DVD. No 18 rated films are suitable for children.
In 18 rated films, no themes are prohibited, the bbfc states that adults are free to pick their own entertainment within the law, so it's possible that some themes at this certificate may be offensive to some adult viewers.
In an 18 rated film you might find: very strong violence, frequent strong and very strong language (eg f*** and/or c***) strong portrayals of sexual activity, sexual violence, strong horror, strong use of blood and gore, in some circumstances real sex and discriminatory language and behaviour.
There is no limit to how much bad language can be used in an 18 certified film, there may be frequent use of words such as c*** and f***. The uses of these words can also be quite aggressive, accompanied with violence within scenes.
The use of discriminatory language at certificate 18 again has no limits. racist, homophobic or other discriminatory language can be used frequently and can be the main focus of the film and its main character.
Very strong, crude and explicit sex references are permitted with this age category, however films specifically made for stimulation purposes will be passed onto the R18 category. There are also legal guidelines within the sexual content in any film.
At 18 there can be frequent very strong violence, and can focus on the infliction of pain or injury, or scenes of sadistic sexual violence. there are no limits to amount of violence permitted within this category.
The strongest horror movies are passed within this category. again there are no limits to the amount of horror or menace within this certificate boundary.
At 18 drugs can be shown, but like a couple of the other categories it cannot promote or encourage drug use.
Though 18 films and DVDs may cover difficult and strong subjects and themes, harm is still a consideration. Very dangerous or criminal behaviour (for example, behaviour which if copied poses a credible harm risk to viewers) may be cut.

Research into Viral Advertising

Viral advertising is the way of advertising via social media networks and technologies to boost product sales or raise awareness of a certain organisation. It aims to get known by being passed on through the internet or by word of mouth. The idea of it being 'viral' is that it should spread like a virus. The ultimate hope of people making viral videos is that it gets enough people interested so that it will encourage them to tell other people about it. The most known viral video at the minute is the Horse video sent out by Three. It shows a pony moonwalking on a cliff. It went viral as people found it funny. I will put the video link at the end if you want to watch it. Another viral advertisement that i like is one to promote a high quality TV channel TNT. It included placing a button in the middle of a town and urging the people in the town to touch it. When the button is pressed, it starts a right commotion! Many viral videos these days are done in a way that causes curiosity. This has the potential to be sent all over social media sites as it has already gone viral. Viral Advertising is the quickest and easiest way of getting you organisation to go public all around the world. It is cost effective and saves time. All that it needs is for the right people to see it to get it started off.

Logo For Production Company: Idea 1.

Logo For Production Company: Idea 1.

This is the first logo idea I have designed for this media project. I have tried to incorporate the name vividly within the design, and in more than one place. I also tried to involved some detail into the design, however in the near future I will be designing a more simplistic design to contrast with this design. although I do like this design, I think a simpler, more memorable design is needed.

Research into Certificate: 15

Research into Certificate: 15

 No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a ‘15’ rated DVD. 15 rated works are not suitable for children under 15 years of age.

No theme is prohibited, provided the treatment is appropriate for 15 year olds.

A certified 15 film will contain stronger or more detailed content such as; strong violence, frequent strong language (eg F***), sexual activity, strong verbal references to sex, nudity, some brief scenes of sexual violence (very occasionally), discriminatory language or behaviour and the use of drugs.

There could be a great deal of bad language in a 15 rated film. There is no limit to how many times the use of strong language can occur.

15 rated films can portray sexual activity, as long as there is no strong graphic detail, there are no constraints on non-sexual nudity or educational nudity.

Homosexual and Heterosexual sex and sex references are treated the same.

violence can also be very strong in a 15 rated film, but it should not dwell on infliction of injury, and the strongest gory images are likely going to be put forward for the next category.

Drugs can be show in this category, however they cannot promote or encourage drug use in any way.

Self harm can be apparent in 15 rated films, although because of the audience age range, it is not to be shown in detail which could be copied.

Research into Certificate: 12 and 12A continued

Research into Certificate: 12 and 12A continued

The BBFC's Guidelines state that there may be strong language (eg 'f***') at 12 or 12A, but it must be infrequent. The context of the strong language is important. Aggressive uses of strong language may result in a film or DVD being placed at the 15 category. There is some allowance for puns on strong language at this category.

There may be moderate language (eg uses of terms such as ‘bitch’ and ‘twat’ at 12 or 12A).

Any discriminatory language will not be endorsed by the work as a whole. Aggressive discriminatory language (for example homophobic or racist terms) is unlikely to be passed at 12 or 12A unless it is clearly condemned.

Sex may be briefly and discreetly portrayed at 12 or 12A. Verbal sex references should not go beyond what is suitable for young teenagers. Comedy may lessen the impact of some moderate sex references or innuendo but frequent crude sex references are unlikely to be accepted at this category. There may be nudity in 12A films but sexual nudity should only be brief and discreet.

Heterosexual and homosexual sex and sex references are treated the same.

At 12A, moderate violence is allowed but it should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if they can be justified by their context (for example brief sight of bloody injury in a medical drama).

Action sequences and weapons may be present at 12 or 12A, and there may be long fight scenes or similar. Weapons which might be easily accessible to 12 year olds should not be glamorised in 12A and 12 works.

Sexual violence, such as scenes of rape or assault, may only be implied or briefly and discreetly indicated at 12A. Such scenes must also have a strong contextual justification.

Some horror films are passed at this category. Moderate physical and psychological threat is permitted at 12 or 12A as long as disturbing sequences are not too frequent or sustained.

Research into Certificate: 12 and 12A

Research into Certificate: 12 and 12A

12A means that anyone aged 12 or over can go and see the film unaccompanied. The A stands for 'accompanied' and 'advisory'. Children younger than 12 may see the film if they are accompanied by an adult (eg someone over the age of 18), who must watch the film with them.

There is no age limit on a 12A film. However, the BBFC considers the content of 12A rated films to be suitable for children aged 12 and over, and the bbfc would not recommend taking very young children to see them. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them.

An adult may take a younger child if, in their judgement, the film is suitable for that particular child. To help adults make this decision, we provide BBFC insight for all films.

Sex may be briefly and discreetly portrayed at 12 or 12A. Verbal sex references should not go beyond what is suitable for young teenagers. Comedy may lessen the impact of some moderate sex references or innuendo but frequent crude sex references are unlikely to be accepted at this category. There may be nudity in 12A films but sexual nudity should only be brief and discreet.

Heterosexual and homosexual sex and sex references are treated the same.

Reference from BBFC.